Public relations case studies for students

Hope wrote a media advisory describing all the details and … it worked! Yet there also is plenty to feast on beyond the Beltway. Sharla worked with MGKF partner Robb Fox and they created a program that highlighted the mission of the firm as well as benefitted local schools. August 29th, by Megan Ferrell A member church hired a former corporate PR pro with design training to make its brand more approachable and bring it into the modern age.

Sign up for our e-Letters Case Studies September 1st, by Seth Arenstein Plenty of brands use video to disseminate their messages and raise awareness. It was a great success. In-kind support from our television partner brings great media results from the onset — announcing the award, posting award information on their hugely popular website, providing a meteorologist to present the award with our Wawa partner and a partner of the MGKF, and then airing a lengthy story on the presentation.

Here are three case studies as a demonstration of our work: The Richman Group had been known only for developing affordable housing. Claus rode in one of the fire engines and Lieutenant General retired Ronald S. This case study explains how CI did it and the lessons it learned.

The Philadelphia Fire Department drove two fire engines in the parade.

October 10th, by Jean Broders Learn from a case study how a cat litter brand took on larger brands and forged an emotional tie with customers to gain awareness and social traction. Trouble was details about the date, time and content of the show were kept secret until just weeks before the premiere episode.


NBC10 Reporter Cydney Long was assigned the story and she interviewed residents and staff and even participated in the games. Seeking a corporate partner, we were fortunate to collaborate with Wawa since the first year and as a media partner, for nine years it was NBC 10 and, then after change of management at the station, 6abc TV joined our efforts.

And, best of all, the schools receive much needed funds to continue their environmental programs and are proud to boast about their participation. There were speeches and, for snacks, candy canes, of course!

Case Studies

That was one of the issues facing the Canadian Society for Medical Laboratory Science, which represents lab professionals. Wawa is just as supportive throughout the process — reaching out to schools, posting information on social media and in stores and providing the Wawa Goose to make it even more exciting for the students.

But how do you do this when the primary parts of your message are almost invisible to the public? The Philadelphia Police Department closed streets and re-directed traffic, in addition to providing 10 motorcycles to lead the parade.

Of course Santa and Mrs.Case Studies Home Every chapter includes at least one extended case study embedded in the main text illustrating how real companies, organizations, and people have addressed public relations challenges.

case studies The goal in public relations is to get placement of stories in the media and bring positive results to clients. Often great results come from the timing of stories, the uniqueness of a story, creating “happenings” that build excitement for a client, sharing their “good works” and support of the community and raising our.

Case Studies.

What Outcomes Are You Seeking? PRSA’s vast database of Silver Anvil Award-winning campaigns, which represent the highest standards of performance in the public relations industry, Now, as part of The Business Case for Public Relations, PRSA has re-categorized the Silver Anvil database by business outcome.

PRSSA aspires to advance the public relations profession by developing ethically responsible pre-professionals who champion diversity, strive for an outstanding education and advocate for the profession. Read our case studies showing the results GroundFloor Media has achieved for a wide variety of clients.

We love producing high-quality results for our clients. Check out some of our favorite public relations case studies to learn more.

Public relations case studies for students
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